Topic:New Belgium Brewing: Developing a Brand PersonalityType of paper:Case studyDiscipline:MarketingFormat or citation style:APA
Written Case Content: Each written case should be a minimum of 10 pages double spaced and include in-depth analysis and research. All cases MUST include the following four sections:
1) Identification of the strategic issues and problems. This section contains a focused paragraph defining the problem. A problem well-defined is half solved therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization.
2) Analysis and evaluation. This section contains thoughtful and succinct assessment of industry, market, buyer behavior and organization. Be careful not to restate case information, rather focus on assessment and interpretation of the facts, qualitative and quantitative data and management views. SWOT analysis framework is one of the useful tools to use in case analysis.
This section should also present three alternative courses of actions with pros and cons analysis for each alternative.
3) Recommendations. This section presents set of recommendations chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic in the given case situation.
4) References. Please include at least three to five references in your case study. References should be business journals, periodicals, and websites. Wikipedia is not acceptable.
Written Case Submission:
All cases must go through SafeAssign. Do not email the cases. Submit cases to the “draft” folder to review your SafeAssign percentage. The percentage should be in the 15-20% range. Then, submit your cases to the “final submission” folder for grading. Cases submitted with high percentages are subject to point deductions and/or a grade of “0”.