After reviewing pages 199-205, Section IV PowerPoints and John Oliver’s clip on native advertising, answer the following in about 500 words:
- How do you explain for the rise in native advertising?
- Why is it so contested?
- How will it change the landscape of competition for ad space?
- What additional benefits will it provide brands seeking to boost their audiences?
- What additional challenges might small businesses face beyond that discussed for brands?
Refer to articles on Pinterest if further background is needed.